How To Start a Fashion YouTube Channel

Are you a fashion enthusiast with a penchant for creative hair and makeup styling? Do you have a stylish friend who always looks put-together and you’re constantly asking them how they do it? If yes, starting a fashion YouTube channel may be the perfect career move for you. In this article, we’ll outline the basics of starting your channel and give you some tips on how to build an audience and create content that engages viewers. So read on to learn more!

How To Start a Fashion YouTube Channel

How To Start a Fashion YouTube Channel

1. Find your niche:

Like with any other type of content, it’s essential to find your niche when starting a fashion YouTube channel. For example, do you want to focus on styling hair and makeup or are you more interested in discussing the latest fashion trends? Narrowing your focus will help you develop a distinct brand and target audience.

2. Create high-quality content:

Viewers want to see high-quality content when it comes to fashion. This includes filming in a clean and well-lit space, using good quality equipment, and editing your videos thoroughly. Adding background music and subtitles is also beneficial as it makes your videos more engaging.

3. Be consistent:

To grow your number of followers, you must be consistent with your content publishing schedule. Try to post new videos on a daily or weekly basis. You can also create recurring videos published on the same day each week.

4. Engage with your audience:

Users will likely tune in to watch content when you start creating content. However, for your fashion YouTube channel to truly engage viewers, you have to be willing to interact with them by answering their comments in the discussion section below your videos. That way, you can foster a sense of community around your channel.

5. Join popular fashion YouTube channels:

Frequently check out some of the most popular fashion channels to see what they’re up to lately and learn how they create engaging content.

6. Avoid drama:

Try to avoid drama, even if it seems tempting. While some controversy may help you stand out from the crowd and give your fashion YouTube channel a bit of personality, most viewers will lose interest if your content is too controversial.

7. Be consistent with your branding:

To stand out from other fashion YouTubers, try to keep your branding consistent. This means filming in a similarly styled environment, using the same background image or logo, and wearing a consistent style of outfits in each video.

8. Gather viewer feedback:

Don’t be afraid to ask your viewers for their opinions on what you should do next with your channel. That way, you can improve your content based on what they like and continue to engage them with your channel.

9. Maintain an active presence:

When your fashion YouTube channel is relatively new, you’ll likely still be in demand for interviews and guest posts on popular fashion websites. Continue this trend by maintaining an active presence on other social media sites including Pinterest, Twitter, and Tumblr.

10. Create an online store:

Today, people want everything they own to be stylish and unique. By producing an online store, you can offer your viewers products designed especially for them based on their preferences and fit their sense of style. This will help engage viewers with your channel since they’ll feel like they have a stake in its success.

11. Consider joining an MCN:

If your fashion YouTube channel grows large enough, you may want to consider joining an MCN or Multi-Channel Network. These are typically organizations that will help promote your content on other sites and provide additional features for you to use within your videos.

12. Focus on your branding:

When you start, you don’t want to worry too much about branding and design. Instead, focus on the content itself and create high-quality videos once you feel as though your audience is growing larger. Then, put more effort into designing logos, backgrounds, and other features that will help you stand out.

13. Learn about copyright laws:

Although it may seem counterintuitive, some YouTubers choose not to monetize their channels with ads since they don’t want to violate any of YouTube’s copyright laws.


It’s never too late to start a fashion YouTube channel. However, you may find it easier than you think or even enjoy the process of creating content for your audience! With these tips and tricks, you’ll be on your way to having informative content that attracts new viewers every day.